The following ingredients shine through our content in tone, style and topic, as well as how we look and feel in the market.
Brilliant and transformative, driven by inventing the future through innovation. Delivers advancement, ingenuity and radical outcomes. Values newness, experimentation and invention. Causes people to feel awe and amazement.
Powerful and assertive, driven by growth and being an industry leader. Delivers stability, pride and strength. Values power, influence and accomplishment. Causes people to feel confident and in control.
Adventurous and inquisitive, driven by the quest to discover the unknown. Delivers progress and a thirst for knowledge and exploration. Values investigation, curiosity and trailblazing. Causes people to feel empowered and enlightened.
Positioning is how we want to be thought of in the minds of our most important audiences. It’s not what we are or how we express it; it’s about what we want people to remember when they walk away.
- The University of Pittsburgh community WHO
- Is fueled by preeminent leaders, educators, thinkers and healers WHAT
- Who are challenging the conventional frontiers of knowledge HOW
- To build a better future for humankind WHY
Progress never comes from standing still.