The use of portraiture puts a human face to our University. We want to show Pitt students, faculty, and staff in the best light, which means capturing them with authenticity—no need for photo effects or heavy editing.
When capturing portraits, the focus should be on the individual. Subjects should be facing and looking at the camera. Capture a look of humility, focus, confidence or seriousness, but individuals should never appear aggressive or passive. Each image should have a mostly blurry neutral background or should be shot on a white or light gray background in a studio. Ensure that these shots always feel natural and not staged. In layouts, portraits should be paired with photos from other categories to tell a complete story and shouldn't be overdone in a publication.