Downloads

Brand Guidelines

These brand guidelines are meant to inspire, clarify, unify and define Pitt’s brand positioning and our impactful storytelling opportunities as we bring Pitt’s brand to life together. This is a living document, meaning that elements outlined in this document and the guidelines are subject to change.  As such, we recommend you check back frequently to consult with and download the latest version of our brand guidelines. 

Download the Brand Guidelines (PDF)

Institutional Marks

The Institutional Mark (shield and signature) is the main identity for the University of Pittsburgh. Learn more about the Institutional Mark.

The Pitt script is the official logo for University of Pittsburgh Athletics teams. It is used outside of Athletics for nonacademic student organizations, associations, and student-centric or internal promotions. 

Regional Campus Marks

Digital Screens

For signage, download one of our digital screens.

Electronic Letterhead

This editable letterhead is intended for informal correspondence that must be sent via electronic mail. 

Elements & Assets

Download new elements and assets (ZIP) to ensure your materials reflect the updated Pitt branding. 

Email

Here are some guidelines to follow when crafting your internal and external emails.

Favicons

The institutional mark is used for the favicon for official pitt.edu webpages. 

Marq

Marq is an ideal tool for communicators, designers and others who have need to quickly generate high-quality, on-brand marketing and promotional materials. 

PowerPoint Templates

Download one of our three PowerPoint presentation templates.

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by the University of Pittsburgh. It has been prepared for the use of all who write University promotional materials as well as Web sites that will carry the University of Pittsburgh name.