Institutional Marks

The institutional mark (shield and signature) is the main identity for the University of Pittsburgh. Download the Institutional Marks

Download the Shield mark only.

The registered trademark or "circle R" version of the institutional mark is required for merchandise, but not required or always necessary to use in marketing materials. Download the Registered Marks only.

The script Pitt spirit mark is the official logo for University of Pittsburgh Athletics teams. It is used outside of Athletics for nonacademic student orgnaizations, associations, and student-centric or internal promotions. Download the script Pitt logo only.

Visual Identity At-a-Glance

This At-a-Glance Guide illustrates key details for Pitt logos and includes examples of how to use the visual identity. 

Guidelines PDFs

The Brand Guidelines are availble for download as a PDF, as well as the Sub-Brand Architecture Guidelines

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by the University of Pittsburgh. It has been prepared for the use of all who write University promotional materials as well as Web sites that will carry the University of Pittsburgh name.


These avatars feature the University’s shield and conform to the brand guidelines.


The institutional mark is used for the favicon for official webpages. 


Here are some guidelines to follow when crafting your internal and external emails.


Download one of our three PowerPoint presentation templates.

Report Templates

Use these templates to enhance your documents. 

Research Poster Templates

These poster templates are not required, but provide a basic research poster format that incorporates the University shield and signature. 

Electronic Letterhead

This editable letterhead is intended for informal correspondence that must be sent via electronic mail. 

Video Assets

When you are producing video content to highlight your program or initiative, or promote the University of Pittsburgh, there are a number of files that you may download to enhance and brand your video. These include 4K or HD, animated or static bugs, as well as an animated end title card.


Show off your Pitt pride by downloading these branded wallpapers for your desktop or mobile device.

Virtual Backgrounds

Use these Virtual Backgrounds to liven up your virtual space. Choose from a variety of options!