This section contains guidance for using our logos, marks and colors. They represent Pitt to the outside world, helping to identify and unify our brand. Because our visual identity represents the University at the very highest level, it's vital to our brand. View our Brand Guidelines under the Templates and Assets section.
Marks
Discover which Pitt mark best fits your project. Explore the University’s primary and supporting marks, each representing the Pitt identity, with a Branding Decision Tree available for quick guidance.
Typography
When it’s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say. Pitt’s typography communicates clearly and cleanly, with enough flexibility for a wide range of situations.
Color Palettes
Our color palette is made up of three layers: primary, secondary and accent palettes. Communications should lean heavily on the primary palette, but may use the palettes to keep layouts from becoming too stale or one-dimensional.
Nodes
The Pitt Shield, composed of multiple nodes (or small building blocks), is based on the grid at the center of the Pitt shield and serves as a versatile design element.
Frames
Frames are versatile design elements that emphasize and organize content, creating focal points and enhancing layout clarity and cohesion.
Voice & Messaging
"Hail to Pitt" is a traditional fight song and slogan, written by Lester Milton Taylor and George Morrill Kirk in the early 20th century, embodying the pride, tradition, and community spirit of the University of Pittsburgh. "It’s Possible at Pitt" reflects the University's core belief, aimed at engaging students, faculty, staff, and the broader community. "Hail to Possible" serves as a creative platform, unifying this belief into a rallying cry that highlights the opportunities and impact Pitt offers to the world.