Beyond our logo, color is the most recognizable aspect of our brand identity. Colors have been selected through our research that reflect our innovation, leadership and discovery spirit. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Pitt brand.
Our color palette is made up of three layers: primary, secondary and accent palette; multiple-color option. Communications should lean heavily on the primary palette, but may use the palettes to keep layouts from becoming too stale or one-dimensional.