Merchandise Marks

Logo use for schools, departments, centers, programs and institutes

Merchandise for schools, departments, centers, programs, and institutes should use approved University branding. Institutional Marks are preferred—especially for items used externally—to ensure consistency and strengthen brand recognition.

For a complete list of approved vendors, please visit the Pitt Internal Licensing Page.

If you have specific questions regarding licensing, please reach out to:  Lori Burens, Assistant Athletic Director for Licensing and Brand Management: lburens@athletics.pitt.edu

If you have question regarding University brand, please submit inquiries using this form.

 

Institutional Mark
The Institutional mark is the preferred mark for all academic units and external-facing merchandise, ensuring consistent branding and external awareness.		Institutional Mark
Informal Mark
Informal marks may be used for internal audiences (e.g., students, alumni) and must include “University of Pittsburgh” for clarity. Sub-brand informal marks for units below the school level (e.g., offices, departments) are only allowed on small items such as pens and accessories; they are not allowed on apparel. When space is limited, “University of Pittsburgh” may be omitted.		Informal Mark
Office or Department-specific Merchandise
The Institutional mark must appear prominently (top/center), with the department name below it, followed by the school or college.		Office/Dept Merchandise
Pitt Script
The Spirit Mark is the official logo of Pitt Athletics and is a registered mark of the University. Outside of Athletics, it functions as the nonacademic spirit mark. Academic units are not permitted to use the Spirit Mark for marketing, communications, or advertising; use is allowed for merchandise only.		Pitt Script


Merchandise Mark Examples

merchandise image

Approval Process for All Merchandising

To protect the intellectual property, branding and traditions of the University of Pittsburgh, all products bearing University trademarks and logos must be reviewed by the assistant athletic director for licensing and brand management. 

Merchandise must be produced by a licensed vendor through the Collegiate Licensing Company. These vendors are authorized to use the University’s trademarks, have been vetted for product quality and carry adequate product liability insurance. Additionally, all licensed vendors are required to comply with fair labor standards.

Questions?

If you need assistance or have questions regarding the University of Pittsburgh brand, including the identity system and these brand guidelines, please submit inquiries using this form.