- Brand Drivers
- Content
- Design
- Visual Identity
- Photo
- Video
- Resources
- Downloads
Resources
Bringing it to Life
Here you will find every piece of our brand, using a combination of all these elements that making the brand real.
Brand Web Standards
Websites published by academic and administrative units must adhere to Pitt’s brand standards for websites. These standards ensure our sites properly represent the University’s brand to audiences and provide a consistent and familiar user experience.
More information including details on web brand standards, best practices, web design themes, and forms to submit a request for help can be found on the University Communications website.
Fact Sheet
The fact sheet is a one-page, double-sided PDF that you may print as needed.
Marketing Materials Request
University Communications & Marketing has materials that will help brand your next event or gathering. Learn more about what's availabe and submit a request to borrow an item.
Licensing and Merchandising
University Communications & Marketing and Athletics work together to ensure the brand is properly used in licensing and merchandising. Visit the Licensing and Merchandising site for more information.
Frequently Asked Questions
Find answers to frequently asked questions regarding the visual identity and the new brand.
Campus Signage
Facilities Management and the University Communications & Marketing are partnering to develop guidelines for campus signage.
Commencement Branding and Identity
Should I use the University seal or shield for commencement?
Purchasing Clause
Use this clause when issuing purchase orders or contracts with external printers or graphic designers.
Lucidpress
University Communications and Marketing is driving on-brand content creation across the University by providing strategic access to Lucidpress, a web-based design and brand templating platform.