Web Style Guide

Websites published by academic and administrative units must adhere to Pitt’s brand standards for websites. These standards ensure our sites properly represent the University’s brand to audiences and provide a consistent and familiar user experience. 

University sites should follow W3C Web standards, which include consistent use of semantic HTML, accessibility compliance with ADA section 503c, and adherence to best practices regarding usability, including responsive design, for handheld devices.

University Web Themes

While custom websites may be produced, all sites must meet Pitt’s basic Web standards. University units are encouraged to utilize one of the approved University web themes, which serve as a great foundation. The Unversity themes provide a wide range of layout options and page widgets. The UCM Web team will consult with you on how to customize your site and incorporate additional features. Please contact us to request more information or to discuss your project.

Starter HTML Template

If you are building a custom site for a University unit, please download the starter HTML/CSS template. This set of files will provide you with the correct fonts, colors, graphics, and basic HTML code for your site. Using this as a starting point will ensure consistency and compliance with basic University brand standards.

Download HTML/CSS template

Colors
Typography
University Header & Site Title/Logos
Footer
Best Practices
Identity Standards