Resources & Downloads

Frequently Asked Questions

Find answers to frequently asked questions regarding the visual identity and the new brand.


Here you will find a list of terms referred to in our brand launch and their definitions.

Brand Briefings

This is your opportunity to learn more about the research and discovery phase of the brand initiative, as well as key aspects of the brand.

Bringing it to Life

Here you will find every piece of our brand, using a combination of all these elements that making the brand real

Campus Signage

Facilities Management and the Office of University Communications are partnering to develop guidelines for campus signage.

Electronic Letterhead

This editable letterhead is intended for informal correspondence that must be sent via electronic mail. 


Here are some guidelines to follow when crafting your internal and external emails.

Fact Sheet

The fact sheet is a one-page, double-sided PDF that you may print as needed. 

Guidelines PDFs

The Brand Guidelines are availble for download as a PDF, as well as the Sub-Brand Architecture Guidelines. 


Download one of our three PowerPoint presentation templates.

Visual Identity At-a-Glance

This At-a-Glance Guide illustrates key details for Pitt logos and includes examples of how to use the visual identity. 

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by the University of Pittsburgh. It has been prepared for the use of all who write University promotional materials as well as Web sites that will carry the University of Pittsburgh name.


The institutional mark is used for the favicon for official webpages. 

Purchasing Clause

Use this clause when issuing purchase orders or contracts with external printers or graphic designers.


Show off your Pitt pride by downloading these branded wallpapers for your desktop or mobile device.

Commencement Branding and Identity

Should I use the University seal or shield for commencement