Resources & Downloads


These avatars feature the University’s shield and conform to the brand guidelines.

Brand Briefings

This is your opportunity to learn more about the research and discovery phase of the brand initiative, as well as key aspects of the brand.

Bringing it to Life

Here you will find every piece of our brand, using a combination of all these elements that making the brand real

Campus Signage

Facilities Management and the Office of University Communications are partnering to develop guidelines for campus signage.

Commencement Branding and Identity

Should I use the University seal or shield for commencement

Electronic Letterhead

This editable letterhead is intended for informal correspondence that must be sent via electronic mail. 


Here are some guidelines to follow when crafting your internal and external emails.

Fact Sheet

The fact sheet is a one-page, double-sided PDF that you may print as needed. 


The institutional mark is used for the favicon for official webpages. 

Frequently Asked Questions

Find answers to frequently asked questions regarding the visual identity and the new brand.


Here you will find a list of terms referred to in our brand launch and their definitions.

Guidelines PDFs

The Brand Guidelines are availble for download as a PDF, as well as the Sub-Brand Architecture Guidelines. 


The Office of University Communications and Marketing (UCM) is driving on-brand content creation across the University by providing strategic access to Lucidpress, a web-based design and brand templating platform.


Download one of our three PowerPoint presentation templates.

Purchasing Clause

Use this clause when issuing purchase orders or contracts with external printers or graphic designers.

Report Templates

Use these templates to enhance your documents. 

Research Poster Templates

These poster templates are not required, but provide a basic research poster format that incorporates the University shield and signature. 

Video Assets

When you are producing video content to highlight your program or initiative, or promote the University of Pittsburgh, there are a number of files that you may download to enhance and brand your video. These include 4K or HD, animated or static bugs, as well as an animated end title card.

Visual Identity At-a-Glance

This At-a-Glance Guide illustrates key details for Pitt logos and includes examples of how to use the visual identity. 


Show off your Pitt pride by downloading these branded wallpapers for your desktop or mobile device.

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by the University of Pittsburgh. It has been prepared for the use of all who write University promotional materials as well as Web sites that will carry the University of Pittsburgh name.

Zoom Backgrounds

Use these Pitt Zoom Backgrounds to liven up your virtual space. Choose from any University of Pittsburgh campus!